Flagship course
Upgrade Signal Lab
A six-module path for teams who need Freemium Upgrade Analytics that survive board questions and weekend experiments alike.
Learning outcomes
- Define upgrade-intent events that predict paid conversion within a stated window.
- Separate activation theater from billing readiness with a shared scorecard.
- Design holdouts that protect free-user goodwill while testing gates.
- Present a Thailand-aware upgrade brief that finance and product can co-own.
You will leave with templates for event dictionaries, cohort windows, and a ritual agenda — not a generic slide deck of industry averages.
Limitation: we do not ship warehouse connectors or write production tracking code for your stack. Implementation remains with your engineers.
Modules
- Freemium anatomy. Map free value, soft gates, hard gates, and support load before touching a chart.
- Upgrade Intent Ladder. Rank behaviors from curiosity to commitment using your own sample exports.
- Friction archaeology. Reconstruct stalled journeys with session clips, tickets, and payment drop-offs.
- Cohort windows that hold. Choose start events and observation windows that avoid false wins.
- Experiment hygiene for paywalls. Sample size honesty, peeking rules, and rollback criteria.
- Decision theater. Run a live upgrade review and ship one concrete change proposal.
Instructor
Arisa Thongchai
Former growth analytics lead for a Bangkok SaaS platform. Arisa coaches teams on Freemium Upgrade Analytics with an emphasis on readable rituals over tool worship.
Informational pricing
Solo seat
฿18,500 / learner
- All six modules
- Template pack
- Two office-hour slots
Squad pack (4 seats)
฿64,000 / team
- Shared workspace critique
- One private decision review
- Priority cohort placement
No checkout on this site. Contact us to confirm availability and invoicing. See Refund Policy for eligibility details.
FAQ
Do I need a specific analytics vendor?
No. Exercises accept CSV exports and common product analytics screenshots. Vendor lock-in is explicitly out of scope.
What is a real limitation of this course?
We will not diagnose privacy-law compliance for every Thai or international transfer scenario. Bring counsel for legal review; we stay in measurement and decision design.
Is there a payment flow on the website?
No. Pricing is informational. Enrollment coordination happens through the contact form.
Learner notes
“Module four forced us to redraw our day-7 upgrade window. Conversion looked weaker for two weeks — then the experiment board finally made sense.”
★★★★☆
Dense but fair. The friction archaeology homework took longer than advertised if your ticketing export is messy.